Pitfalls of Inadequate Market Research

Any business is in search of growth opportunity to earn more profits and expand more. Market research is one of the ways to find more business opportunities.

Collection of data regarding niche condition, customer preferences etc. benefits business get to know about market statistics, competitive strategies, and selling opportunities.

Companies have launched R and D department especially for performing market research work. Whether a business is small or large it needs to know latest market statistics for deciding future business strategies. http://www.bestcompanyforyou.com/plastic-surgery-seo/

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To gain competitive advantage, search out for hidden places to sale of products and retain customers is also important. There are some companies who have not gained success after research.

The reason behind it can be improper way to do research. Following are common barriers for small businesses. Resources: http://www.bestcompanyforyou.com/san-antonio-tx-seo-company/

Low financial capability:

Small business owners always find it difficult to invest in research activity. Though they are well know the advantages of market research reports, they cannot spend more on research work.

In depth analysis of market requires to pay high and it is found to be taxing for business owners. Due to this common barrier, they divert to poor research reports prepared by them; so that they cannot get global perspective while taking decision.

Relying on only secondary research:

Market research can be of two types as primary and secondary. Primary research requires data to be collected by market survey, observation, market analysis etc. whereas secondary research can be done by reading and analyzing previously collected data.

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Secondary data has a time limitation but it can be used to start your business. After a period you need to shift towards primary research as it gives current and direct knowledge about rapidly changing market trends. You may not remain informed about current and future trends of marketplace by relying on secondary data for more time.

Exploring on internet:

One of most cost-effective way to get information about anything is exploring information on internet. Though searching on Google is economic, it gives just an overview. It digs out only a part of information, which may be ambiguous, and presents it to you.

But to get more and exact information, you will have to pay for it. There are various searching hubs, research report providing portals which offer you valuable search data given by market intelligence.

The problem is that business owners are either not aware of such portals or not able to pay for it. http://www.bestcompanyforyou.com/el-paso-tx-seo-company/

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Influence of obsolete thinking:

Friends and family members always give obsolete suggestions without knowing market trends. Industry analysis gives you a real insight into industrial policies and plans for increasing sales in market.

But differences in marketing strategies are neglected by these people and they try to convince you not to go for any consumer survey.

By knowing all these barriers a new-age executive must try to overcome them. Any kind of product to be launched in market, supported by thorough market research, certainly uplifts its sales in unknown niches too.

Along with that any business with higher sales margin can sustain in global competition only if it use market research reports.

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Pitfalls of Inadequate Market Research

Internet Marketing with an E Newsletter

One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising.

Inform

In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well.

This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

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The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter.

Distribution

This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam.

Don’t Trick People

Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons.

Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience. http://www.bestcompanyforyou.com/denver-co-seo-company/

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Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam.

This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer.

Don’t Spam

This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner.

Letter

Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.
The content of your e-newsletter should be considered next.

This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services.

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The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips.

Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate. https://en.wikipedia.org/wiki/Marketing

Utilizing It

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content.

Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together. http://www.bestcompanyforyou.com/janesville-wi-seo-company/

Internet Marketing with an E Newsletter